Resources Library by ANA

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Jacques Durand

June 15, 1973

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Pete Comley

November 1, 1996

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium

Author: Dina Raimondi

June 15, 1997

Surfing the learning curve

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Philippe Guillanton, James Burckhardt

Company: Yahoo!

June 15, 1998

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Didy Ward

September 1, 1998

Free content VS. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Folker Michaelsen, Raimund Wildner

Company: GfK

February 3, 2002

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Pieter Willems, Paul Oosterveld

January 26, 2003

Segmentation beyond cultural boundaries

Although the use of market segmentation analysis is standard research practice in the United States and Europe, many researchers experience difficulty when applying the same methodology to research in other cultures. Market segmentation can be...

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Mila C. Montemayor-Orr

February 23, 2003

Global customer satisfaction monitoring

This paper reviews some of the key issues facing organisations that monitor customer satisfaction on a global basis.In particular, it investigates the banking sector and draws on the experience of global financial institutions in terms of designing a...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

February 1, 2005