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Research papers
The power of bad
Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...
Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
Research papers
Less facts, more fiction: Expanding research's mind
For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research's purity and rigour, we are able to hike up its...
Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
September 26, 2013
Research papers
Culture: Insight's third space
In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey
Company: Truth
November 13, 2011
Research papers
