You searched for: "*"

The results has been filter on Authors containing Leigh Morris.
ANA has found 1 results for you, in 164 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Forever Jung

This paper provides a new approach to consumer segmentation, in which the aim is to reveal archetypes rather than segments per se.We outline the limitations of conventional segmentation approaches, and describe a method for extending such techniques...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Giles Hedger, Leigh Morris, Raimund Schmolze
September 19, 2004