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Research papers

Interviewing and field control

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

Catalogue: Consumer Market Research Handbook
Authors: John F. Drakeford, Valerie Farbridge
August 1, 1986
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Citation

Drakeford and Farbridge (1986a, August 01). Interviewing and field control. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/interviewing-and-field-control