You searched for: "*"

The results has been filter on Tags containing Spanish.
ANA has found 171 results for you, in 109 ms.
Didn’t find what you were looking for? Try the Advanced Search!

×

Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023
Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi
April 25, 2023
×

Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/storybranding-in-researchland-12067
×

Citation

Bretcha, J. (2023a, April 25). Closing of the conference. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/closing-of-the-conference-12065

Framing Lifestyle Changes Effectively

Climate change is the result of greenhouse gas (GHG) emissions and citizens across the world have come to a consensus about its severity, the urgency to address it, the collective responsibility to tackle the problem and its human causation. Brazil...

Catalogue: Latin America 2023
Authors: Fabian Echegaray, Camila Cassis, Solange Alfinito
April 25, 2023
×

Citation

Echegaray , Cassis and Alfinito (2023a, April 25). Framing Lifestyle Changes Effectively . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/framing-lifestyle-changes-effectively--12064

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo, Claudia Sciarretta, Paulina Castillo
April 25, 2023
×

Citation

Sciarretta, Castillo, Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-future-of-research-is-here--12068
×

Citation

(2023a, April 25). The Magic of Diversity : A Client Panel. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-magic-of-diversity-a-client-panel

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
April 25, 2023
×

Citation

Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/conn-action--12048

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
April 25, 2023
×

Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands-12050

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
April 25, 2023
×

Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech-12062