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You searched for: "*"

The results has been filter on Authors containing Nikolai Reynolds.
ANA has found 8 results for you, in 438 ms. Currently showing results 1 to 8.
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Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

Videos

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

November 19, 2024

Videos

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

October 1, 2024

Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival

Author: Nikolai Reynolds

Companies: IPSOS, PepsiCo

October 19, 2020

Videos

Smart data works!

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Research papers

Smart data works

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Research papers

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

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January

1947

December

2024

You searched for: "*"

Research papers

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

Citation

Videos

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

November 19, 2024

Citation

Videos

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

October 1, 2024

Citation

Research papers

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

Citation

Videos

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival

Author: Nikolai Reynolds

Companies: IPSOS, PepsiCo

October 19, 2020

Citation

Videos

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Citation

Research papers

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

Citation

Research papers

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

Citation

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...

Our goal was to conduct a study on a research project using âbig dataâ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and âon...