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Videos

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
October 1, 2024
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Citation

O'Brien, Sutcliffe and Ma (2024a, October 01). Reset and Reimagine. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine-12635


Videos

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634


Videos
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Citation

Worthge, S. (2024a, October 01). Man vs. Machine. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/man-vs-machine


Videos

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
October 1, 2024
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Citation

Patterson and Patterson (2024a, October 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/modern-day-prometheus-12631


Videos
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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Research papers

Recalibrate Synthetic Data in Market Research

This paper explores the benefits and risks of synthetic data in market research, highlighting various techniques from classical predictive modelling to advanced large language models (LLMs). It presents real-world case studies demonstrating how...

Catalogue: Congress 2026
Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan
Companies: Google, Macromill
January 1, 1970
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Citation

Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research


Research papers

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
Companies: Symmetric Sampling, Radius
January 1, 1970
×

Citation

Patterson and Patterson (1970a, January 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/modern-day-prometheus


Research papers

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
Companies: Manulife Wealth, Generation1.ca
January 1, 1970
×

Citation

Tucker and Dandapani (1970a, January 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey


Research papers

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett
January 1, 1970
×

Citation

O'Brien, Sutcliffe and Ma (1970a, January 01). Reset and Reimagine. ANA - ESOMAR. Retrieved December 06, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine