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Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-