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Research papers

Web strategies for the pharmaceutical industry

Vividence studies reveal that exposure to effective pharmaceutical websites increases consumers' likelihood to request specific prescription drugs from their physicians. In December 2001 the research team conducted an independent study of five...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Bonny Brown
February 23, 2003
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Citation

Brown, B. (2003a, February 23). Web strategies for the pharmaceutical industry. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/web-strategies-for-the-pharmaceutical-industry


Research papers

Beyond eyeballs

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good websites rely on both good marketing and software...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Bonny Brown
June 1, 2001
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Citation

Brown, B. (2001a, June 01). Beyond eyeballs. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/beyond-eyeballs