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Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016
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Citation

Cuende, D. (2016a, September 22). From ground up to the sky!. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky--8869


Research papers

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Daniel Cuende
Company: Cuende Infometrics
October 21, 2010
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Citation

Cuende, D. (2010a, October 21). Reach, medienreichweite, cobertura or couverture?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/reach-medienreichweite-cobertura-or-couverture-


Research papers

See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”

This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.

Catalogue: WM3 2009: Change Is In The Air...
Author: Daniel Cuende
Company: Cuende Infometrics
May 7, 2009
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Citation

Cuende, D. (2009a, May 07). See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/see-you-at-long-18-3-0-e-lat-59-19-30-n-


Research papers

Something is moving in OOH audiences

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years. The results are based on the actual measurement system for OOH, called Geomex, actually used for all media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Daniel Cuende
Company: Cuende Infometrics
June 20, 2005
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Citation

Cuende, D. (2005a, June 20). Something is moving in OOH audiences. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/something-is-moving-in-ooh-audiences