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Research papers

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
Companies: Zappi, MARS, Mars Wrigley
January 1, 1970
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Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved April 20, 2026, from


https://ana.esomar.org/documents/ai-power-and-human-expertise