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Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024
Authors: Marta Bierca, Milena Morawiec
Companies: MindTheGap, WiseRabbit
September 23, 2024
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Citation

Bierca and Morawiec (2024a, September 23). She? He? They? . ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/she-he-they-


Research papers

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
Company: Kantar
January 1, 1970
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Citation

Kyriakidi and Ostler (1970a, January 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth-


Research papers

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
Companies: Danone, SKIM, Danone Nutricia
January 1, 1970
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Citation

Krolik, Raoufian and Murphy (1970a, January 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/a-synthesis-of-minds


Research papers

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
Companies: Bilendi & respondi, Zinc Network
January 1, 1970
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Citation

Wright and Cunill (1970a, January 01). Mindful Heroes. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/mindful-heroes


Research papers

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
Companies: Nexxt Intelligence | inca, Microsoft
January 1, 1970
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Citation

Cheng and Patel (1970a, January 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/from-conversations-to-conversion


Research papers

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
Companies: MESH Experience, LATAM Airlines Group
January 1, 1970
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Citation

Blades, Reyes and DAbreu (1970a, January 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/the-latam-airlines-story


Research papers

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
Companies: Symmetric Sampling, Radius
January 1, 1970
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Citation

Patterson and Patterson (1970a, January 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/modern-day-prometheus


Research papers

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
Companies: Manulife Wealth, Generation1.ca
January 1, 1970
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Citation

Tucker and Dandapani (1970a, January 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey


Research papers

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
Company: Microsoft
January 1, 1970
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Citation

Sanyal and Hamlyn (1970a, January 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-