Resources Library by ANA

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019

Author: Daniel Cuende

Company: Cuende Infometrics

April 7, 2019

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Johanna Fyrbjörk, Carsten Andreasen

Company: Ipsos MRBI

June 17, 2014

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big

Authors: Thaddeus R. F. Fulford-Jones, Eric H. Weiss

September 26, 2013

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Pete Doe, Ian Garland

Company: Nielsen

June 20, 2005

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Joanne van der Burgt, Mary E. Falbo

June 20, 2003

The pros and cons of using GPS in outdoor research

This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period. Following the explanation of the whole survey process, this paper...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Andrea Mezzasalma

Company: GfK

June 20, 2003