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Research papers

Digital anthropology

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018
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Citation

Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/digital-anthropology-9457


Research papers

Website versus traditional survey comments

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Randall Brandt, Michael House
Company: Maritz Research
September 13, 2012
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Citation

Brandt and House (2012a, September 13). Website versus traditional survey comments. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/website-versus-traditional-survey-comments


Research papers

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: James Fergusson, Fiona Buchanan, Joseph Webb
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Fergusson, Buchanan and Webb (2012a, April 17). Mobile - The future of marketing in Asia Pacific. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/mobile---the-future-of-marketing-in-asia-pacific


Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
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Citation

Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/using-web-research-technology-to-accelerate-innovation


Research papers

Measurement of the mobile internet audience

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Laurent Battais
Company: Mediametrie
October 21, 2010
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Citation

Battais, L. (2010a, October 21). Measurement of the mobile internet audience. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/measurement-of-the-mobile-internet-audience


Research papers

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino
Company: Linkfluence
September 15, 2010
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Citation

Perry, Hamelle and Tabino (2010a, September 15). Beyond the buzz and towards robustness. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/beyond-the-buzz-and-towards-robustness


Research papers

Webnography: A new market survey technique

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Manuel Barberena, Maria Elena León
Company: Pearson S.A. de C.V.
May 21, 2010
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Citation

Barberena and León (2010a, May 21). Webnography: A new market survey technique. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/webnography-a-new-market-survey-technique


Research papers

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010
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Citation

Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/health-2-0