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Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019

Research papers

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019

Research papers

Brands and consumers co-creation

Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: 'truth' is the consensus of many opinions, with human knowledge following wikipedia...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Fabio Paiva, Carla Mayumi
Companies: PepsiCo, Box1824
November 19, 2009