You searched for: "*"

The results has been filter on Authors containing Ken McDermott.
ANA has found 1 results for you, in 252 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Shifting sands and winning brands

The last decade has seen the fruits of the oil boom materialize in the form of foreign brands, satellite TV, affluence and hence shifting mindsets. A new generation has appeared. Weaned on satellite TV, they have been afforded exposure to foreign...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Dipen Mehta, Ken McDermott
November 10, 2002