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Research papers

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan
Company: Nielsen
April 20, 2010