Resources Library by ANA

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024

Authors: Joanne Foo, Renee Editha Mendoza

Companies: SKIM, Reckitt Benckiser, Reckitt

November 19, 2024

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024

Authors: Shilpa Gupta, Sandeep Dutta

Companies: Kantar, Nestle

November 19, 2024

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation

Authors: Marco Vriens, Rogier Verhulst

Companies: LinkedIn, Kwantum

July 5, 2024

Making Your Brand Culturally Iconic

The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...

Catalogue: North America 2024 - Innovation

Authors: Jorge Calvachi, Patricia King

Companies: La-Z-Boy, Dig Insights

July 5, 2024

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Carissa Cater

Companies: Forethought, Cathay Pacific

November 22, 2023

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

September 28, 2023

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary

Author: Lyndall Spooner

Company: Fifth Dimension Research and Consulting

September 27, 2022

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary

Authors: Caroline Iurillo, Megan Lau

Company: Microsoft

September 23, 2022

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival

Authors: Fabian Jalife, Tomas Gross

Companies: The Coca-Cola Company , BMC Strategic Innovation

October 19, 2020