Resources Library by ANA

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

November 10, 2019

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha

September 8, 2019

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

September 23, 2018

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018

Author: Dieter Deceuninck

Company: Danone

September 23, 2018

Innovation of incentive

Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobile’s use and limitations are being tested in the field and R&D departments around the world. Nowhere...

Catalogue: Congress 2017: Visionary

Authors: Al Ismaili, Harman Johar

Company: Bamba

October 26, 2017

Reaching markets with semiotics and cymbol

Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Kourosh Newman-Zand

Company: Space Doctors Ltd

June 15, 2017

New visions

Pushing the frontiers of the eyewear business

Catalogue: Congress 2016: #WOW

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2016

Latin America inside out (Spanish)

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Marita Carballo, Constanza Cilley

June 15, 2014

Smartphone penetration and technology adoption in global comparison

From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have seen a strong uplift in online access over the...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Ingo Knuth, Thomas Park

June 15, 2014