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Videos

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
October 1, 2024
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Citation

Spooner, L. (2024a, October 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain-12576


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab
Author: Samantha Bond
November 4, 2019
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Citation

Bond, S. (2019a, November 04). The new rules of attraction. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-attraction-10973


Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019
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Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/content-rockstars


Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730


Videos

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
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Citation

Cilley, C. (2018a, May 14). Millennial lens (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/millennial-lens-spanish-


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-


Videos

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN
Authors: Pamela Gutierrez Sanchez, Salvador Mata
June 15, 2017
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Citation

Sanchez and Mata (2017a, June 15). Just kidding (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/just-kidding-spanish-


Videos

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
June 15, 2016
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Citation

Gruhn and Klaer (2016a, June 15). The walking Z. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/-the-walking-z