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Research papers

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024

Videos

Videos

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024

The Era of Pet Humanization

Unveiling the transformative power of Pet Humanisation on society with mixed methods: Redefining families, shaping consumer behaviour, sparking Innovation in marketing, products, and services, while nurturing ethical/Legal debates on animal welfare.

Catalogue: Congress 2025
Author: Constanza Cilley
Company: Voices Consultancy
January 1, 1970