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Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved October 15, 2024, from
https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784
Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved October 15, 2024, from
https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-
Langford and Grigg (2021a, August 20). Future Fit Brand Health Measurement. ANA - ESOMAR. Retrieved October 15, 2024, from
https://ana.esomar.org/documents/future-fit-brand-health-measurement
Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved October 15, 2024, from