Resources Library by ANA

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

Revue Française du Marketing 1999 (N. 173/174)

Ce numéro spécial de la Revue Française du Marketingtémoigne de la vitalité d'un champ disciplinaire dontl'ADETEM avait pressenti très tôt l'importance (lapublication de son ouvrage sur l'action marketing desentreprises...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 1999

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, Alfred Politz

June 15, 1990

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Adnan Enshassi

June 15, 1987

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes

June 15, 1983

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

October 1, 1981

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Gábor Hoványi

October 1, 1981

The measurement of attribute importance for industrial products

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Rob R. van den Heuvel

October 1, 1981

The role of the industrial researcher in maximising opportunities for consumer goods manufacturers

Talk to the majority of industrial and consumer researchers and the only things they are likely to agree they have in common are a shared belief in the application of market research to aid the more profitable operation of the company, and a similar...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Jonathan P. Shingleton

October 1, 1981