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Videos

From Exposing Greenwashing to Shaping Tomorrow?s Solutions

Two powerful talks, one urgent theme. Discover how AI is uncovering the hidden playbook of fossil fuel greenwashing and how consumer insights are driving the rise of refurbished products. 

Catalogue: Congress 2025
Author:
Company: ESOMAR
January 1, 1970
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Citation

(1970a, January 01). From Exposing Greenwashing to Shaping Tomorrow?s Solutions. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/from-exposing-greenwashing-to-shaping-tomorrow-s-solutions


Videos

AI's role in survey quality

Love it or hate it (or something in between), AI is playing a part in every piece of the survey experience. As the industry focuses on improving data quality; how does the rise of AI play a role? And, how do we redefine what response integrity means...

Catalogue: Congress 2025
Authors: Jimmy Snyder, Oscar Carlsson
Companies: Milo Advisory, Cint
January 1, 1970
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Citation

Snyder and Carlsson (1970a, January 01). AI's role in survey quality. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/ai-s-role-in-survey-quality


Videos
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Citation

(1970a, January 01). Congress 2022 welcome by ESOMAR CEO. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/congress-2022-welcome-by-esomar-ceo


Videos

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026
Author: Georgia Phillips
January 1, 1970
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Citation

Phillips, G. (1970a, January 01). Advertising for Good. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/advertising-for-good-12835


Videos

An industry opportunity: AI is our superpower

Join Gonzalo Fuentes, CEO for EMEA at Kantar, to explore how embedded AI is already transforming the insights industry and what that means for the future of brand building. In this session, he will share fresh perspectives on how AI-driven...

Catalogue: Congress 2025
Author: Gonzalo Fuentes
Company: Kantar
January 1, 1970
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Citation

Fuentes, G. (1970a, January 01). An industry opportunity: AI is our superpower. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/an-industry-opportunity-ai-is-our-superpower


Videos

Panel Discussion: Do We Actually Care about Data Quality?

Data quality isn?t just a technical checkbox, it?s the difference between insight and illusion. Poor data doesn?t just lead to bad decisions; it amplifies bias, erodes trust, and misrepresents reality. So is data quality a top purchase metric in our...

Catalogue: Congress 2025
Author:
Companies: Kantar, Prodege, Dynata, Cint, Procter & Gamble
January 1, 1970
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Citation

(1970a, January 01). Panel Discussion: Do We Actually Care about Data Quality?. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/panel-discussion-do-we-actually-care-about-data-quality-


Videos
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Citation

Rudminaite, J. (1970a, January 01). Panoramic Listening. ANA - ESOMAR. Retrieved April 15, 2026, from


https://ana.esomar.org/documents/panoramic-listening