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Research papers

Putting products in the program

The paper describes a cooperative study between media agencies and a conventional broadcaster to assess and quantify the impact on adding product placement to a program and a product's integration into the program narrative. The study measured...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai
Company: MindShare
June 21, 2005

Research papers

A single-source multimedia study

Using a television diary survey sample as the base, additional information on readership of individual newspapers and magazines and visits to specific websites was collected by means of a return to sample telephone interview. This paper concentrates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Terry Rushbrook, Paul Street
June 9, 2002