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Research papers

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
June 15, 1992