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Research papers

Preference maps from paired data

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Dominic Buck, Keith Greenhoff
Company: Product Perceptions Ltd.
December 1, 1996
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Citation

Buck and Greenhoff (1996a, December 01). Preference maps from paired data. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/preference-maps-from-paired-data