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Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996
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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/sniff-tests