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Research papers

Making insights count

A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...

Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
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Citation

Langer and Banks (2011a, September 18). Making insights count. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/making-insights-count