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Research papers

"Who is who" with behavioural data

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017
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Citation

Bort and Gómez (2017a, November 07). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Research papers

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
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Citation

Van Duivenvoorde, Llauradó and Paura (2016a, November 18). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets-8927


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Oriol Llauradó, Simon Van Duivenvoorde
Company: Netquest
June 15, 2016
×

Citation

Llauradó and Van Duivenvoorde (2016a, June 15). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research papers

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
×

Citation

Panchawati, Ambat, Raj and Dixit (2016a, May 19). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments