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Research papers

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Corinne Fabre
June 15, 1991
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Citation

Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comparative-evaluation-of-alternative-research-systems-in-france-including-a-first-view-of-passive-sensing


Research papers

Making molehills out of mountains: How major U.S. agencies are dealing with data overload

A survey of media departments in major U.S. advertising agencies examined the issue of data access, a topic that is becoming increasingly important as more and more data are made available. Issues considered included what users currently know about...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Helen Katz
June 15, 1990
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Citation

Katz, H. (1990a, June 15). Making molehills out of mountains: How major U.S. agencies are dealing with data overload . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/making-molehills-out-of-mountains-how-major-u-s-agencies-are-dealing-with-data-overload-


Research papers

What are we measuring and for whom?

The paper describes the BRT audience measurement system existing since 20 years without major changes. By lack of money the audience researchers have to stick to a diary system which was very effective the time it started but gets now out of date and...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Herman Santy
June 15, 1987
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Citation

Santy, H. (1987a, June 15). What are we measuring and for whom?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-are-we-measuring-and-for-whom-