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Research papers

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
November 18, 2016
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Citation

Patterson, M. (2016a, November 18). Datactionable!. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/datactionable--8924


Research papers

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
Companies: Symmetric Sampling, Radius
January 1, 1970
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Citation

Patterson and Patterson (1970a, January 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/modern-day-prometheus