Resources Library by ANA

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024

Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar

Company: Mediacorp

November 19, 2024

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival

Authors: Roberto Ruiz, Rachel Bonsignore

Companies: GfK, Univision Communications Inc.

October 19, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 15, 2020

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin, Martin Bryant

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez

Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

The impact of personalization at scale

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Isabela Aggiunti, Caio Daier, Maria Julia Rayeb

Company: Facebook

March 27, 2018

Building iconic brands

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Federico Barallobre, Sebastian Corzo

Companies: AB InBev, Kantar

March 21, 2018

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

November 22, 2017

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Andy Davidson, Fiona Hall

Company: Flamingo

November 8, 2017