Resources Library by ANA

New realities in the media information market in Brazil

The paper considers the recent consolidation in the Brazilian media measurement market, with the change in ownership of traditionally established media research agencies, and the attempts of smaller agencies to enter that market. The reaction of...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Romeu Rössler Telma

October 20, 1998

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Sheila Byfield

October 20, 1998

Advertising research

A company communicates with its consumers in many different ways: media, the product itself, its packaging, its display material, personal communication, public relations, advertising and information about sponsoring. Although many of the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Flemming Hansen

September 1, 1998

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Theo B. C. Poiesz, Willem T. Brethouwer

Company: MarketResponse Nederland BV

June 15, 1992

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Bruce Goerlich

June 15, 1992

The multiplier effect

In the past our Company was part of the international network of publishers experimenting the Multiplying the Media Effect Research Programme. In Italy, as with all the countries where these experiments were carried out, the results substantially...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1991

Improving the effectiveness of our media planning

The everyday activity of a media planner consists in organizing systems or combinations of means of transportation for the advertising messages toward the targets. In most other fields, such a system is considered as a good one when it : is cost...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Giovanni Fabris

June 15, 1984