Resources Library by ANA

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024

Authors: Marta Bierca, Milena Morawiec

Companies: MindTheGap, WiseRabbit

September 23, 2024

Market research in Greece

Market research in Greece is expanding. The National Statistical Service continues to he very active, using sample surveys to broaden the areas in their data collecting and processing activities. Obviously N.S.S.'s efforts cover basic measurements...

Catalogue: ESOMAR Yearbook 1964-1965

Author: Chrys J. Papadopoulos

June 15, 1965

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

Company: Kantar

January 1, 1970

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

Companies: Danone, SKIM, Danone Nutricia

January 1, 1970

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

Companies: Bilendi & respondi, Zinc Network

January 1, 1970

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024

Authors: Kathy Cheng, Romani Patel

Companies: Nexxt Intelligence | inca, Microsoft

January 1, 1970

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024

Authors: Fiona Blades, Javier Reyes, Andre DAbreu

Companies: MESH Experience, LATAM Airlines Group

January 1, 1970

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024

Authors: Cole Patterson, Michael Patterson

Companies: Symmetric Sampling, Radius

January 1, 1970

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024

Authors: Kuno Tucker, Arundati Dandapani

Companies: Manulife Wealth, Generation1.ca

January 1, 1970