Resources Library by ANA

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Thomas Troch, Selma van t Hul

Companies: Human8, Mars Wrigley

November 27, 2023

Post-Covid Healthcare in Latin America

It is not difficult to set a list of the abrupt changes that we have seen in the medical practiceduring this pandemic. However, which of these changes have been merely circumstantial, andwhich are trends that will grow and consolidate over time? This...

Catalogue: Dynamic. Diverse. Digital

Authors: Diego Casaravilla, Florencia Rojo

Companies: Fine, Fine Argentina

June 20, 2022

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight

Authors: Arlene Galvez, Colleen Ryan

Companies: Skills Consulting Group, The Research Agency

April 14, 2022

Inspiring the senses

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the presenters advocate a rethinking of current research paradigms in the industry and suggest an...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Oliver Schieleit, Massimo Cealti, Gabriele Niemann

Company: Symrise AG

November 13, 2011

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005

Authors: Carolina Dennin, Susana Marquis

Companies: KANTAR TNS Malaysia, Unilever

October 23, 2005

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 28, 2004

The market for health and nutrition in China vs. the USA and India

This paper focuses on the Chinese consumer, who they are, how they handle their health and nutrition and what kind of choices they make to create a healthy lifestyle for their families. Where applicable, the Chinese shoppers are compared with...

Catalogue: Asia Pacific 2002

Author: Linda Klabacha

December 1, 2002

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa

Company: Nielsen

November 10, 2002

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: David Bradford, Lisa Kindig

Company: Itracks

September 22, 2002