Resources Library by ANA

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019

Authors: Deanna Elstrom, Emi Nishiyama

Companies: Ipsos MRBI, Unilever

May 22, 2019

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019

Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia

Companies: Arconte, Twitter

April 7, 2019

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León

Company: Synapsis

March 19, 2018

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez

October 4, 2017

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary

Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones

Company: VoxPopMe Ltd

September 4, 2017

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary

Authors: Caroline Bates, Ali Powell

August 22, 2017

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King

Company: Point-Blank International GmbH

October 1, 2015

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Ron Gailey, Stephen Phillips, Pete Cape

Companies: ZappiStore, Research Now SSI, The Coca-Cola Company

June 15, 2015