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Research papers
In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before
As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...
Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
Companies: URC, MDI
November 22, 2023
Research papers
Unlocking Channel Insights via Open Data
On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
Companies: Sythesis, Brown-Forman
November 22, 2023
Research papers
Solving the paradoxes of the mobile- first world!
Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Abhinav Mohan
Companies: InMobi, Swiggy
November 2, 2020
Research papers
Overcoming barriers to purchase in online shopping environments
Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...
Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
Research papers
UMOJA
This is a story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how an innovative mobile qualitative approach is helping Diageo's African research and innovation teams...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Paul Robert Thomas, Gavin Holt
Company: Join the Dots InSites Consulting
November 3, 2017
Research papers
Mobile evolution VS. revolution (Spanish)
Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...
Catalogue: Latin America 2017: #IN
Author: Anibal Cantarian
Company: Ipsos MRBI
June 15, 2017
Research papers
Digital assistants- A brand's best friend?
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...
Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
Research papers
A mobile discovery to reveal the passions of Chinese youth
ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
Research papers
