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Research papers

The power of your own diaspora

Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business...

Catalogue: Latin America 2020 - Insights Festival
Authors: Pedro Fernández, Laura Catalina Gómez
Company: ProColombia
October 19, 2020
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Citation

Fernández and Gómez (2020a, October 19). The power of your own diaspora. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-power-of-your-own-diaspora


Research papers

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
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Citation

Hager, C. (2019a, November 10). Think the present, model the future!. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/think-the-present-model-the-future-


Research papers

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin, Martin Bryant
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
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Citation

Sanders, Laflin and Bryant (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research papers

The rise and power of online communities in the network economy

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Alexandra Trabak
September 1, 2000
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Citation

Trabak, A. (2000a, September 01). The rise and power of online communities in the network economy . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-rise-and-power-of-online-communities-in-the-network-economy-