Resources Library by ANA

Brands with purpose

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Catalogue: Latin America 2020 - Insights Festival

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Companies: Procter & Gamble, Datum Internacional S.A.

October 19, 2020

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune

Companies: Viacom International Media Networks, Tapestry

September 8, 2019

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides

Company: NAILBITER Inc.

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Elizabeth May, Harvir S. Bansal, Avik Halder

Company: Research Now SSI

May 9, 2017

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW

Authors: Steve Wigmore, Martin Dimov

Company: Kantar

September 22, 2016

Twitter

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez

April 4, 2014

AUTO BILD market barometer connectivity

'Connectivity'-one of the biggest opportunities as well as one of the greatest challenges for the automobile industry was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Company: Happy Thinking People

May 24, 2013