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Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement
MacNulty, C. A. (1980a, June 18). Scenario development for corporate planning. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/scenario-development-for-corporate-planning
Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved December 12, 2024, from
Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved December 12, 2024, from
Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/the-hendry-system
Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions
Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved December 12, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers