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Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997

Research papers

Radio audience measurement

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...

Catalogue: 2nd Radio Research Symposium
Author: Steve Wilcox
June 15, 1997

Research papers

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium
Authors: Heloise van den Berg, Henk Van Zurksum
June 15, 1997

Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997

Research papers

Effective radio advertising

Despite the growing importance of radio as an advertising medium in The Netherlands, there is very little research available on the impact of radio advertising and how to influence it. We designed an experimental survey to learn how to influence the...

Catalogue: 2nd Radio Research Symposium
Author: Swantje Brennecke
June 15, 1997

Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997

Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997

Research papers

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium
Author: Matthias Steinmann
June 15, 1997

Research papers

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium
Author: Hana Friedlaenderová
June 15, 1997