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Research papers

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/radio-watch


Research papers

Digital Audio Broadcasting (DAB)

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital “everywhere radio” technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a...

Catalogue: 2nd Radio Research Symposium
Author: Andreas Fischer
June 15, 1997
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Citation

Fischer, A. (1997a, June 15). Digital Audio Broadcasting (DAB). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/digital-audio-broadcasting-dab-


Research papers

How different is a random digit dialing sample from a listed sample?

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BUM has recruited participants for its radio ratings surveys using a sample frame of listed telephone numbers. In analyses of our...

Catalogue: 2nd Radio Research Symposium
Authors: Jackie Ferris, Owen Charlebois
June 15, 1997
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Citation

Ferris and Charlebois (1997a, June 15). How different is a random digit dialing sample from a listed sample?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-different-is-a-random-digit-dialing-sample-from-a-listed-sample-


Research papers

Implementing a "stick-in" diary in the United Kingdom

A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant reaching the physical format limits. Following the results of...

Catalogue: 2nd Radio Research Symposium
Authors: Erhard Meier, John Stockley
June 15, 1997
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Citation

Meier and Stockley (1997a, June 15). Implementing a "stick-in" diary in the United Kingdom. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/implementing-a-stick-in-diary-in-the-united-kingdom


Case studies

Qualities of radio advertising

This paper presents the results of the first basic survey in Germany to show the effectiveness in principle of radio as an advertising medium. Described are the effective mechanisms of radio advertising in relation to actual exposure, both generally...

Catalogue: 2nd Radio Research Symposium
Author: Christoph Wild
June 15, 1997
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Citation

Wild, C. (1997a, June 15). Qualities of radio advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualities-of-radio-advertising


Research papers

Researching the market potential of Digital Audio Broadcasting (DAB)

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of...

Catalogue: 2nd Radio Research Symposium
Authors: Peter Menneer, Richard Windle
June 15, 1997
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Citation

Menneer and Windle (1997a, June 15). Researching the market potential of Digital Audio Broadcasting (DAB) . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/researching-the-market-potential-of-digital-audio-broadcasting-dab-


Research papers

The personal portable meter

Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...

Catalogue: 2nd Radio Research Symposium
Authors: Ronald S. Kolessar, Carol P. Stowell
June 15, 1997
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Citation

Kolessar and Stowell (1997a, June 15). The personal portable meter . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-personal-portable-meter-


Research papers

The disloyalty of public radio listeners in Poland

The research on selected regions of Poland by Wojciech Konieczny, in association with B.P.S. Consultants Poland Ltd., assumed the hypothesis that in the conditions of the developed radio market, if radio stations and their principals are concerned...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Konieczny
June 15, 1997
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Citation

Konieczny , W. (1997a, June 15). The disloyalty of public radio listeners in Poland . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-disloyalty-of-public-radio-listeners-in-poland-