You searched for: "*"

The results has been filter on Catalogues containing ESOMAR/ARF Seminar 1999: Radio On The World Stage.
ANA has found 22 results for you, in 207 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How many ears?

Coincidental with its launch of Radio Disney ABC commissioned Statistical Research Inc. (SRI) to design a program of research to measure children’s use of radio in general and use of Radio Disney in particular. Methodologies questionnaires ...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Maura Clancey
June 15, 1999

Research papers

Changing the radio survey method

German radio stations began a large-scale multi-method test in 1995 in order to validate and improve radio survey methods. After five years of research experience and an investment of more than DM 2 million the Joint industry committee for media...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Henriette Hoffmann, Dieter Müller-Veeh
June 15, 1999

Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999

Research papers

Proving radio works

This paper illustrates the importance of effective radio advertising research and the dangers associated with using inappropriate research methods.. An effective research method is described using case histories to s how how this has successfully...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jackie Squires, Andy Carter
June 15, 1999

Research papers

A test of media effectiveness for Imperial Margarine

This paper describes the use of radio as well as television as an advertising medium and the resulting effect on sales of Imperial Margarine. A television-only market was used as the control. Radio ran at weight levels equal to television in one...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Sharon Paskowitz, Bill Bennett
Company: Nielsen
June 15, 1999

Research papers

Development of a radio meter system

Radio Watch is a portable passive radio audience measurement meter with a unique design. Its main feature is to combine the ability to sample the environment whilst simultaneously monitoring radio broadcasts. The matching of this pair of samples...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: John Stockley, Wolfgang Werres
Companies: Ipsos MRBI, Burke, Inc.
June 15, 1999

Research papers

Evaluating how radio station listeners use a radio station

The ratings puzzle has numerous pieces that fit together to complete the picture of how radio station listeners use a radio station. In order to understand the nature of the puzzle the analyst must evaluate each piece of the puzzle independently and...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Rhody Bosley
June 15, 1999

Research papers

Taking PPM out of the lab and into the field

Since 1992 Arbitron has been developing and testing a personal portable meter (PPM) system capable of detecting exposure to any audio medium both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999

Research papers

Assessing radio advertising effectiveness

When respondents are asked to recall ads in a “real world” context radio does well both in absolute terms and relative to television. Aided ad recall in this study averaged 32% across ninety-one radio ads vs. 38% a cross seventy-four ads...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jackie Ferris, Owen Charlebois
June 15, 1999