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Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
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Citation

Ames, Pellegrini and Vancraeynest (2003a, June 17). An update on international PPM activities. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/an-update-on-international-ppm-activities


Research papers

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Daniel J. Monistere, Scott L. Brown
Company: Nielsen
June 17, 2003
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Citation

Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-effects-of-pvrs-on-television-viewing


Research papers

iTV

There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context - how rapidly are interactive TV (iTV) applications being rolled out?How are nascent iTV applications capturing the attention of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: David C. Tice
June 17, 2003
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Citation

Tice, D. C. (2003a, June 17). iTV. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/itv


Research papers

Panel turnover and fatigue

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue'...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 17, 2003
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Citation

Purdye and Pellegrini (2003a, June 17). Panel turnover and fatigue . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/panel-turnover-and-fatigue-


Research papers

Purple GRPs

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Sheila Byfield, Annette Nazaroff
Company: MindShare
June 17, 2003
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Citation

Byfield and Nazaroff (2003a, June 17). Purple GRPs . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/purple-grps-