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Research papers

Family decision making and information processing

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
June 15, 1983
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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


Research papers

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bernard Dubois
June 15, 1982
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Citation

Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/information-display-boards-idb-


Research papers

Teaching consumer behaviour in Europe

The paper examines some of the problems involved in teaching consumer behavior in management education programs in Europe. These stem in large measure from the current embryonic stage of research in consumer behavior in Europe, which make it...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Susan P. Douglas, Bernard Dubois
June 1, 1976
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Citation

Douglas and Dubois (1976a, June 01). Teaching consumer behaviour in Europe. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images