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Videos

Communication analytics: Effectiveness research for conversion based campaign planning

The Single Source Model is a self-report model and proving far less reliable in a world where consumers are now exposed and interacting with brands across diverse channels and multiple screens, often simultaneously. Whether bravado or curiosity, in...

Catalogue: Congress 2014: What Inspires?
Authors: Erik Prins, Iris van Dam, Sander Pot, Peter S.H. Leeflang
June 15, 2014