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Research papers

Implementation of marketing models

In efforts to improve "the return on capital invested in market and social research" models can play an important role. To this end models have to be built which can and will be used in private industry or in the public sector, that is, implementable...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Philippe Autor Naert, Peter S.H. Leeflang
September 1, 1978
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Citation

Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/implementation-of-marketing-models


Research papers

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Peter S.H. Leeflang
June 15, 1977
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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


Research papers

The allocation of shelf space over article groups

In this paper we consider, optimal allocation of shelf space over article groups by a mass retailer. To this end the general structure of a number of mathematical marketing models is developed. These "risk-evaluation" models allocate shelf space over...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Peter S.H. Leeflang
August 1, 1975
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Citation

Leeflang, P. S. (1975a, August 01). The allocation of shelf space over article groups. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups