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Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979

Research papers

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Andrew Robert McIntosh
March 1, 1979

Research papers

Software requirements for effective marketing and advertising information systems

This paper presents some of our experiences which bear on these points. The focus is on two issues: system design (a system overview, "consumerizing" research systems, and system design strategies) and multi-national system comparability.

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Leon Liebman, Daniel Olasin
March 1, 1979

Research papers

Research and the democratic process

While the buyers of goods and services usually rely on solid quality criteria to check the quality of what they buy, the clients of consulting service enterprises, such as market or opinion research firms, rarely do so. As a result, the clients make...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Elisabeth Noelle-Neumann
March 1, 1979

Research papers

High ratings can be wrong

This paper will demonstrate that there are some people who do not need as heavy a level of frequency of exposure to television commercials as others. Viewers exposed once or twice can recognise a commercial extract - and name the brand advertised -...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Sue Stoessl, John Clemens
March 1, 1979

Research papers

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Robert M. Worcester
March 1, 1979