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Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998

Research papers

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jeffrey H. Frankel
March 1, 1979

Research papers

The use of a consumer panel for psychological market research

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962

Research papers

Control of the effectiveness of "sampling" through a consumer panel

In this paper we are going to expound a control method which enables us to measure the effectiveness of promotional actions. We will be illustrating its application through an actual example of gauging a typical promotion, 'sampling'. The suggested...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle
June 15, 1987

Research papers

Electronic single source consumer panels

During the past decade, electronic measurement has clearly demonstrated its ability to satisfy the growing information needs of the advertising industry in the United States. The growing array of innovative electronic consumer data collection devices...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: William F. Mckenna
June 15, 1988

Research papers

Technical aspects of running panels

The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they...

Catalogue: Seminar 1972: Panels
Author: Coen C. J. de Koning
June 15, 1972

Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972

Research papers

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974

Research papers

A method of market segmentation

Market analyses generally consist of examining how consumption or ownership of a given product varies according to certain socio-demographic criteria such as sex, age, social class, area, town size, etc. Each criterion is considered separately to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean Michel Agostini
June 15, 1965